Al, Ben, and Ryan got busy adding to the ConEquip team so Zig Ziglar steps in to help us out a little bit! We encourage you to check out the Zig Ziglar Website for amazing instruction and resources. They definitely helped ConEquip Parts get to where they are today! Zig Ziglar takes a look at the psychology of selling in this installment! We will bring Zig Ziglar to you any time we are unable to turn a podcast around because of holiday, power outages, or from life sending us a surprise now and then!